Are Apple Products the "It" Thing?

Alright. You guys know my story with this issue, but it begs me to ask the question, "Are Apple products the 'It' things to have?" The iShuffle is the best in its market for Flash players, both in price and quality. The iMac G5 could be among the best consumer in-home computers on the market with its size and speed unmatched. Apple's program iTunes has been proclaimed the best legal music software out there and has the largest selection of songs for any legal service. And of course the iPod speaks for itself.
So are Apple products said to be the best. I currently own, as you all know, the Creative Zen Micro. This small thing holds only 5 GB of space and costs $250. The Apple iPod holds 20 GB in its smallest form and costs only $300. With it's unmatched popularity and ease of use the iPod clearly beats all competitors in its category. So, has Apple created the "it" thing or are their products just simply better on the whole?